ex ante — before the fact
Solutions based on anticipated change,
not reaction to it.
The professional home of Guy Reichard — coaching, consulting, and training, through several chapters, since 2001.
About eXante Solutions
The name eXante comes from the Latin ex ante — meaning before the fact, based on what's coming rather than what's already happened. It was chosen deliberately in 2001, and it still fits.
For twenty-five years, eXante Solutions has been the professional home of Guy Reichard, MBA — a coaching, consulting, and training practice that has followed the same north star through several distinct chapters: anticipate what's needed, build the capacity to meet it, and don't wait for the crisis to force the lesson.
That philosophy looked like internet marketing strategy in 2003, when most small businesses still didn't have a website and fewer still understood what would make one perform. It looked like business coaching in 2009, when Guy recognized that the real obstacles facing business owners weren't technical — they were human. And since 2020, it has looked like Self Leadership and Executive Coaching under the HeartRich banner — working with leaders and organizations who want to build the internal capacity to face what's coming with clarity, resilience, and genuine presence.
The work has changed. The orientation hasn't.
Current Work
HeartRich Coaching
Today, eXante Solutions operates primarily through HeartRich Coaching — a growing body of work focused on Self Leadership, resilience, and values-based living and leadership.
Guy Reichard works with senior leaders, executives, and thoughtful professionals navigating complexity, transition, and the quiet work of becoming more fully themselves. His approach draws on parts-based psychology, nervous system literacy, values clarification, and over fifteen years of coaching experience across industries and life stages.
Coaching Offerings
For the full framework, published books, assessments, and coaching inquiries:
Visit HeartRich.ca →A Brief History
The Evolution of the Work
MBA Completed
Following an Honours Degree in Psychology, Guy completes his MBA at the Schulich School of Business, York University, focusing on Strategy and Entrepreneurship. The degree confirmed what he already suspected: the most interesting problems at the intersection of people, organizations, and change don't wait for convenient moments to arrive.
eXante Opens for Business
Rather than entering the job market, Guy goes directly into business — a reflection of his own north star and a lifelong reluctance to wait for someone else to define the path. eXante Solutions opens in Toronto, offering technology consulting and web development to small businesses. The premise from day one: anticipate what clients will need before they know they need it.
Internet Marketing Focus
eXante narrows its focus to internet marketing, search engine optimization, and ppc ads, at a time when most businesses have no digital strategy. The insight: the web is a psychology problem as much as a technology problem. Clients achieve first-page rankings on every major search engine.
Formal Coach Training
Guy makes a deliberate choice to return to education — investing in rigorous, accredited coach training through the Adler Graduate Professional School rather than simply picking up a shingle. The same instinct that drove the MBA: if you're going to do something, do it properly. He emerges Adler-certified and begins working with entrepreneurs, executives, and business owners on the human side of performance. An investment in the craft that continues to this day. Later gets his ICF ACC, then PCC, and qualifies for MCC.
Expansion & Deepening
eXante continues evolving, under the banner Coaching Breakthroughs, with coaching engagements broadening to include senior leaders in larger organizations while the frameworks and methodology deepen.
HeartRich Launches
At the start of a global pandemic — a moment when changing lanes carried real risk — Guy chose to follow what was in his heart and bring HeartRich to life. A body of work years in development, launched precisely when the world needed it most: a coherent framework for Self Leadership, resilience, and authentic living, for those willing to do the inner work rather than simply endure.
Twenty-Five Years
Two books published. Hundreds of clients coached across industries and life stages. A growing ecosystem of frameworks, tools, and resources — and a clearer sense than ever of what the work is for. eXante Solutions remains the professional and legal home of all of it.
"Ex ante: before the fact. Based on what's coming, not what's already happened."
That's still the idea — whether the terrain is digital strategy, business growth, or the inner work of becoming a more grounded, values-led human being and leader.
Get in Touch
For coaching inquiries, collaborations, or professional correspondence: